The history of EDWIN is the history of jeans in Japan.
In this book, you will find 60 years of jeans and culture, tradition and innovation made by EDWIN.
Born in 1961, EDWIN will celebrate its 60th anniversary in 2021.
This 214-page book introduces 60 years of jeans and culture created by EDWIN, Origin of Edwin "359BF," the world's first used jeans "OLD WASH," and "STONE WASH," which sublimated denim into mode.
The book also includes an archive project that introduces all the jeans of the past 60 years that reflect the current era, and a number of advertisements that were popular in magazines and TV programs at that time and colored our youth.
In addition, there is a project that shows the manufacturing process of jeans and the truth of 60 years of EDWIN.
The history of EDWIN is the history of jeans in Japan itself.
You can enjoy this book not only as a reference of jeans but also as a graphic material such as advertisement visuals and product packages.
A nostalgic sonosheet containing the EDWIN company song written by Yu Aku and composed by Koichi Morita is also included.
Editor: Shufunotomo Inc.
Specifications: A4 size, top binding
Number of pages: 214 pages
Item number: QSHT10-0001
Country of Origin: Japan
Item Number: QSHT10-0001