ABOUT EDWIN TOKYO HARAJUKU

Love it for a long time

The beauty of denim is in the way it fades with age. The color fades in different ways for different people. The color fades differently for each person, and your body shape and daily habits will be reflected in your denim, making it your own. We want you to love your favorite piece of clothing that is full of your personality. Of course, it is our mission to keep the quality of our products strong enough to withstand this. It is our mission to maintain the quality and durability of our products.

Be deeply

The more you know about a product, the more attached you become to it. Where and how is it made? What materials are used? What kind of history and background does it have? The more you know about the material, the sewing, the fit and the washing, the more you will know about the traditional culture and customs of Japan and the world.

Spreading the word

We want people to know about jeans, about fabrics, about sewing, about fading, about different cultures, about important and trivial things. Not only through our products, but also through the way we serve and display our products in our shops. On the contrary, we have a lot to learn from them. And we want to be a community where we can share it with as many people as possible.

Creating something new

Japan has a long history of developing its own culture by introducing new things while preserving tradition. EDWIN also values the fusion of the old with the new and the new with different cultures. We would like to bring new products and values to our customers by collaborating with other industries, holding events and displaying our products in our shops.