POWER TO THE DENIM! 70's STYLE
POWER TO THE DENIM!
By young people who refused to be bound by organizations and systems
A counterculture was born.
Denim became a message from fashion in the 1970s.
The counterculture was a breakaway from the old moral values and rules, a shift from uniformity to diversity, respect for different cultures, etc.
The 1970s saw the diversification of fashion with new values.
Denim was at the center of all these messages.
Denim was deeply connected to music, art, and even to a way of life.
In this project, we will present a series of articles on denim in the context of these historical backgrounds and mindsets, and in light of the present.
Under the title of "POWER TO THE DENIM," we will present
and the EDWIN archives from the 70's.
limited edition products will be released.
Now is the time for denim!"
vol.1 BAKER FLARE
Baker Flare is an updated version of EDWIN's archive denim that was actually sold in the 1970s.
The unusual baker-style pockets and the transitional pattern on the body are distinctive features.
The flare is not as exaggerated as it was in the 1970s.
The flare is not as exaggerated as it was in the 70's, and can be worn oversized as well.
The size range is 28" and up, so it can be worn by both men and women.
The USED finish is also a key point, made possible by the limited edition of 100.
Available in blue denim and black denim.